Understanding the Basics of Search Engine Optimization

seo-592747_640Search engine optimization (SEO) is an important factor in having an online presence and attracting customers to your business. A great company to help you with this crucial task isĀ an SEO Company. While many people understand the importance of SEO, they find it hard or even impossible to control and find the online presence of their business faltering as a result of this. What exactly is SEO and how you can use it to your company’s benefit will be the focus of this article.

Search engine optimization services involve the process of improving your ranking when an individual does a search for your business using a search engine such as google or bing. To understand the importance of this it is a good idea to look at the process from the view of potential customer.

google-485611_640When you search for a product you generally will look at the top results or perhaps stray to the second page of results. Rarely do people move beyond these first few pages to search further and it is therefore of supreme importance to be included on these first few pages in order to attract business as a small company without extensive name recognition.

Of course, many businesses understand the importance of having strong web results and it is therefore challenging to obtain this limited online real estate. While many larger businesses can sponsor web results by purchasing keywords from the major search engines, smaller businesses do not have the same budget to do so and often have to use other methods to have better search rankings.

search-engine-411105_640To avoid manipulation of search results, search engine do not announce their formulas for posting web results and therefore these results are somewhat difficult to manipulate. There are certain components that are known and which can lead to an improved web presence. Some of the major factors that drive web results are online traffic as measured by hits, direct web address inputs, references to your site by third party pages or news articles, and chosen keywords.

There are several things that small businesses can do to attract a higher ranking in a search engine. When you select keywords for your site you should be specific with your chosen words. As an example, if you are a small Pizza place in Gravesend Brooklyn, using Piz or Brooklyn Pizza as a keyword is a bad choice as your website will be buried. Use the exact name of your business combined with your location to get the best results.

website-454460_640Further, try planting articles on other sites including local news websites and be sure to use your url as much as possible to attract further outside links to your website which will hopefully attract more interest in your small business. Create social media sites that post frequently and try to attract subscribers to your site that way to further the online web presence and create a community of viewers who will drive web traffic up and improve your search engine results.

Finally, keep up with these measures. You may not see instant success but it is a cumulative process developing an online presence and improving your search results can take time. If all else fails or you are in need of immediate success, consider hiring a search engine optimization firm that can help you to build your online presence quicker than you otherwise may be able to do on your own.

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